Airbnb Promotes a Sense of Community and Friendship

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Airbnb's new global campaign sends a message that staying in a stranger's home is not a concern but a way to be part of a community and make new friends. Lowe's encourages husbands to take advantage of a 20% discount on all Miracle-Gro products to grow flowers for anniversaries. And J.K. Simmons educates a man on fire safety and advises him to have valuable insurance (Farmers Insurance, specifically).

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Airbnb: Never a Stranger Airbnb: Never a Stranger
Network: NBC
Show: The Voice
Primetime Airing: Apr. 21, 8:30 pm ET
Lowe's: How to Plan for the Future Lowe's: How to Plan for the Future
Network: CBS
Show: NCIS
Primetime Airing: Apr. 21, 8:17 pm ET
Farmers Insurance: 15 Seconds of Fire Safety Farmers Insurance: 15 Seconds of Fire Safety
Network: NBC
Show: Chicago Fire
Primetime Airing: Apr. 21, 10:05 pm ET
TD Ameritrade: Holiday Party TD Ameritrade: Holiday Party
Network: History Channel
Show: High Hitler
Airing Date: Apr. 21, 8:37 am ET
Ashley Furniture Homestore: Lowest Prices Ashley Furniture Homestore: Lowest Prices
Network: BET
Show: Keyshia Cole: All In
Primetime Airing: Apr. 21, 10:14 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Nike: Better for It: Inner Thoughts Nike: Better for It: Inner Thoughts
Online Views: 2,640,952
Social Actions: 22,765
SpotShare: 1.55%
Nissan: Imagination Nissan: Imagination
Online Views: 1,346,039
Social Actions: 3,904
SpotShare: 0.55%
UnitedHealthcare: Our Song UnitedHealthcare: Our Song
Online Views: 323,574
Social Actions: 12,117
SpotShare: 0.51%
Ad Council: Diversity & Inclusion: Love Has No Labels Ad Council: Diversity & Inclusion: Love Has No Labels
Online Views: 242,923
Social Actions: 7,944
SpotShare: 0.33%
GameStop: Halo 5: Guardians Spartan Locke Armor Set GameStop: Halo 5: Guardians Spartan Locke Armor Set
Online Views: 226,452
Social Actions: 7,916
SpotShare: 0.32%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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