Spike Lee and Samuel L. Jackson School Charles Barkley in Capital One's Latest Final Four Ad

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Apple shifts from cookies to kisses in its spot featuring an awkward lip-lock between Alison Brie and Nikolaj Coster-Waldau; finance company SoFi features a man embarking on a new career; and Kia promotes its Sedona.

Bud Light rolls out the latest in its Bud Light Party campaign, with Amy Schumer and Seth Rogen creating opportunities for debates about the important issues ("it's pronounced JIF").

Finally, Capital One gives us Spike Lee and Samuel L. Jackson schooling Charles Barkley on flightless birds while road-tripping to the NCAA Final Four.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Apple: The Kiss: Alison Brie, Nikolaj Coster-Waldau Apple: The Kiss: Alison Brie, Nikolaj Coster-Waldau
Network: FOX
Show: American Idol
Primetime Airing: Mar. 24, 9:48 pm ET
Bud Light: The Bud Light Party: Debates: Seth Rogen, Amy Schumer Bud Light: The Bud Light Party: Debates: Seth Rogen, Amy Schumer
Network: TBS
Show: 2016 NCAA Basketball Tournament
Primetime Airing: Mar. 24, 8:10 pm ET
Capital One: Road to Final Four: Flying: Charles Barkley, Samuel L. Jackson, Spike Lee Capital One: Road to Final Four: Flying: Charles Barkley, Samuel L. Jackson, Spike Lee
Network: CBS
Show: 2016 NCAA Basketball Tournament
Airing Date: Mar. 24, 8:44 pm ET
SoFi: Backed by SoFi: Danny SoFi: Backed by SoFi: Danny
Network: CBS
Show: 2016 NCAA Basketball Tournament
Primetime Airing: Mar. 24, 10:48 pm ET
Kia: Family Car Kia: Family Car
Network: Golf
Show: LPGA Tour Golf
Primetime Airing: Mar. 24, 8:37 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple iPhone: Timer: Cookie Monster Apple iPhone: Timer: Cookie Monster
Online Views: 2,987,022
Social Actions: 176,644
SpotShare: 7.15%
Samsung Mobile: Champagne Calls Samsung Mobile: Champagne Calls
Online Views: 3,104,611
Social Actions: 11,788
SpotShare: 1.31%
GEICO: Tree GEICO: Tree
Online Views: 2,557,854
Social Actions: 5,145
SpotShare: 0.92%
M&M's: Candyman M&M's: Candyman
Online Views: 2,362,307
Social Actions: 4,577
SpotShare: 0.85%
Mountain Dew: Puppymonkeybaby Mountain Dew: Puppymonkeybaby
Online Views: 536,815
Social Actions: 18,391
SpotShare: 0.82%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.