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Amazon Introduces Cheaper Kindle With On-screen Ads

Ads Will Appear on Device Home Screen and in Sponsored Screensavers

By Published on .

Amazon will charge you $25 less for a Kindle as long as you don't mind seeing ads on it, the company said Monday.

The $114 Kindle With Special Offers won't introduce advertising within Kindle books, but will display ads on the bottom of the home screen and on its screensaver. Whether a one-time saving of $25 will entice many readers to accept ads near their reading remains to be seen, but Amazon positioned its new offer as a benefit for consumers.

"We're working hard to make sure that anyone who wants a Kindle can afford one," Amazon CEO Jeff Bezos said in a statement.

The first deals to show up on the home screen of the Kindle With Special Offers will include $10 for a $20 Amazon gift card; $1 for an album in the Amazon store; and $6 for six Audible books, which would normally cost $68. Buick, Olay, Visa and the Amazon.com Reward Visa Card are sponsoring the first screensavers that will appear on Kindle with Special Offers.

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