Why Is Amazon Targeting Children With This Fire Phone TV Ad?
Plus, Watch More Newly Aired Commercials From Care.com, Kohl's, NYSE and Snapple
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Amazon shows kids schooling adults on pop culture by using the built-in Firefly media-recognition feature of the new Amazon Fire Phone. But what's particularly interesting is that this particular spot, which aired on national TV five times yesterday according to iSpot's 24/7 tracking, appeared in Nick shows that only pre-teens and teens watch (and adults don't even ironically watch) -- three times during "iCarly" episodes and once each during "The Thundermans" and "Every Witch Way." The strategy here seems to be trying to convince kids that the Fire Phone is cool, then getting them to convince their parents too.