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Why Is Amazon Targeting Children With This Fire Phone TV Ad?

Plus, Watch More Newly Aired Commercials From Care.com, Kohl's, NYSE and Snapple

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Amazon shows kids schooling adults on pop culture by using the built-in Firefly media-recognition feature of the new Amazon Fire Phone. But what's particularly interesting is that this particular spot, which aired on national TV five times yesterday according to iSpot's 24/7 tracking, appeared in Nick shows that only pre-teens and teens watch (and adults don't even ironically watch) -- three times during "iCarly" episodes and once each during "The Thundermans" and "Every Witch Way." The strategy here seems to be trying to convince kids that the Fire Phone is cool, then getting them to convince their parents too.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Amazon Fire Phone: The Only Smartphone with Firefly Technology Amazon Fire Phone: The Only Smartphone with Firefly Technology
Network: Nick
Show: iCarly
Airing Date: Jul. 23, 5:28 pm EST
Care.com: This Fall Care.com: This Fall
Network: TBS
Show: Family Guy
Primetime Airing: Jul. 23, 8:44 pm EST
Snapple: Take Off All Your Caps Snapple: Take Off All Your Caps
Network: NBC
Show: America's Got Talent
Primetime Airing: Jul. 23, 8:43 pm EST
Kohl's: Summer Essentials Kohl's: Summer Essentials
Network: USA Network
Show: Law & Order: Special Victims Unit
Primetime Airing: Jul. 23, 8:05 pm EST
New York Stock Exchange (NYSE): La Quinta Inns & Suites New York Stock Exchange (NYSE): La Quinta Inns & Suites
Network: CNN
Show: CNN Tonight
Primetime Airing: Jul. 23, 10:15 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Jordan: RE2PECT Jordan: RE2PECT
Online Views: 2,567,755
Social Actions: 46,450
SpotShare: 6.10%
Samsung: Put Your Spin On It Samsung: Put Your Spin On It
Online Views: 5,789,697
Social Actions: 5,090
SpotShare: 5.19%
Samsung Mobile: Wall Huggers Samsung Mobile: Wall Huggers
Online Views: 2,315,693
Social Actions: 14,105
SpotShare: 3.11%
Samsung Mobile: Screen Envy Samsung Mobile: Screen Envy
Online Views: 1,743,088
Social Actions: 13,155
SpotShare: 2.57%
Mr. Sketch Markers: Make Coloring Even More Fun Mr. Sketch Markers: Make Coloring Even More Fun
Online Views: 69,179
Social Actions: 26,034
SpotShare: 2.37%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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