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And Other AMC Scenes From the Conquistador

Published on .

Photography by Doug Goodman

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FAJARDO, Puerto Rico (AdAge.com) -- Addressing the American Magazine Conference is outgoing Magazine Publishers of America chairman Thomas Ryder (above, left), who is also Chairman-CEO of the Readers Digest Association. Following him at the podium was Jack Kliger (above, right) the new MPA chairman and president-CEO of Hachette Filipacchi Media U.S.

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Mark Whitaker, president of the American Society of Magazine Editors and editor of Newsweek, (above, left) presents the long-awaited update to ASME's magazine editorial guidelines. Despite the suspense, the guidelines featured slight tweaks rather than major changes. The issue of product integration was a topic at the day's panel on branded entertainment (above, right). Participating were Mr. Whitaker; Kerri Martin, director-brand innovation, Volkswagen of America; Steve LeGrice, editor in chief, Inside TV; Scott Donaton, panel moderator and editor of Advertising Age; and Jack Hanrahan, U.S. director of strategy, print communications, OMD.

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The branded entertainment panel on stage: Mr. Whitaker; Ms. Martin, Mr. LeGrice, Mr. Donaton and Mr. Hanrahan (above, left). Above right: On the 'Going Digital' panel were Sarah Chubb, president, CondeNet; James Spanfeller, president-CEO, Forbes.com; Bill Ostroff, president, Rodale Interactive, and CMO, Rodale Inc.; Jason Pontin, editor in chief, 'Technology Review'; and Christie Hefner, chairman-CEO, Playboy Enterprises.

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Taking a break on the links (above, left) are (from right) Tony Imperato, VP-associate publisher, TV Guide Publishing Group; Tom Harty, VP-general manager, direct response marketing, Hispanic, Meredith Corporate Solutions, Research, and Travel Marketing; and Ed Kelly, president-CEO, American Express Publishing Corp. Above right: The 'Going Digital' panelists offstage (from right) Jason Pontin, editor in chief, 'Technology Review'; Sarah Chubb, president, CondeNet; Bill Ostroff, president, Rodale Interactive, and CMO, Rodale Inc.; James Spanfeller, president-CEO, Forbes.com; and Christie Hefner, chairman-CEO, Playboy Enterprises.

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