AMC's "Breaking Bad" finale on Sunday was watched by 10.3 million viewers, apparently enough to top all other programming except "Sunday Night Football' and beating its penultimate episode by nearly four million viewers, the network said Monday.
That's a 255% jump over the finale of season four and a 56% increase from last week's episode, which attracted 6.6 million viewers and was the show's most-watched episode to date.
The episode also beat out the return of broadcast series like ABC's "Revenge" and "Once Upon a Time," which brought in 8 million and 8.5 million viewers, respectively, and CBS' "The Mentalist," which was watched by 9.7 million people.
The "Breaking Bad" finale, which was extended to 75 minutes from 60, brought in 6.7 million viewers in the all-important 18-to-49 demographic. It also generated over 1.2 million Tweets, according to AMC, which said "Breaking Bad" hit a peak of 22,373 Tweets per minute just as the final episode began on the East Coast.
As of this afternoon, #BreakingBad was still trending on Twitter.
AMC aired a marathon of the series last week to promote catch up ahead of the finale. The network and producers of the series have credited on-demand and streaming platforms for the success of the series, which gained momentum in later seasons but might have struggled if latecomers couldn't catch up on back episodes.
The live after-show, "Talking Bad," delivered 4.4 million viewers, AMC said.