AMC on Friday gave fans of "The Walking Dead" their first extended sneak peek at the series' sixth season, unveiling a four-minute trailer during a jam-packed panel at San Diego Comic-Con.
Picking up where last season left off, the clip suggests that Alexandria is about to be subject to the whims of yet another Ricktatorship, as Andrew Lincoln's Rick Grimes looks to whip the untested survivors into shape, while doing all he can to prevent more of his people from becoming zombie chow. If nothing else, there are enough WTF moments to keep "Walking Dead" enthusiasts chewing over the trailer all the way up to the 90-minute Oct. 11 season premiere.
Season 5 of "The Walking Dead" averaged 14.4 million viewers and a staggering 7.4 among the all-important adults 18-49 demo, making it TV's highest-rated scripted series. By way of comparison, Fox's powerhouse "Empire" averaged a 5.1 in the dollar demo, per Nielsen live-plus-same-day data.
Media buyers surveyed said the upfront rate for a 30-second spot in last season's 16-episode run was around $415,000.
AMC had some more zombified goodness up its sleeve this afternoon, as it followed the "TWD" panel with an advance look at the upcoming spinoff series "Fear the Walking Dead."
The six-part show, which takes place in Los Angeles during the very beginning of the zombie catastrophe, will premiere on Sunday, Aug. 23, a start date that gives it a three-week window in which it will not have to compete with NBC's "Sunday Night Football."