NEW YORK (AdAge.com) -- American Express Publishing has decided to close Travel & Leisure Golf after 11 years, adding another magazine to the growing list of titles that have gone under during the recession. It also joins Conde Nast's defunct Golf for Women among failed golf magazines.
Ad pages at Travel & Leisure Golf sunk 13.9% in 2008, according to the Publishers Information Bureau. It reported average paid circulation of 194,047 in the second half of 2008, 32% lower than the 286,053 paid circulation it reported for the second half of 2007, according to the Audit Bureau of Circulations and BPA Worldwide. Including free copies distributed to public places such as doctor's offices, the title reported average overall circulation of 637,048 in the second half of last year, according to BPA.
American Express Publishing, which also publishes titles including Food & Wine and Departures, has already made two rounds of layoffs totaling 55 jobs, leaving about 400 employees remaining. Today's shutdown affects another 18 people; the company said it will try to find new positions for them.
American Express Publishing introduced Travel & Leisure Golf in March 1998. A spokeswoman confirmed this morning that the current March/April issue will be its last. The print edition will be survived by an affinity membership club called Travel & Leisure Golf Players Club and possibly other elements. The company said it is considering its options with the website and events program.