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NEW YORK (AdAge.com) -- Next year could prove to be a very profitable one for Fox, thanks to all the revenue it's likely to rake in from two of the biggest live events of the TV season: the Super Bowl and the "American Idol" finale. Given the TiVo-proof nature of live events, the two franchises are bound to get a lot of marketer attention.
This year's Super Bowl on CBS was the second-most-watched ever, attracting 93.2 million viewers and pulling in $2.7 million per 30-second spot. Last Wednesday's "Idol" finale garnered 30.7 million viewers. (And winner Jordin Sparks just happens to be the daughter of a former NFL cornerback. Coincidence? Maybe. Cross-promotion opportunity? Definitely.)