AMERICAN MEDIA PICKS INSIDER TO EDIT 'SHAPE'

Valerie Latona Replaces Anne Russell

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NEW YORK (AdAge.com) -- Eleven weeks after Shape Editor in Chief Anne Russell abruptly left the magazine, owner American Media today promoted from within to fill her post.

'Shape' Editor in Chief Anne Russell left abruptly 11 weeks ago.
Valerie Latona was named the thriving title’s new top editor. Ms. Latona, who has been with Shape for five years, was most recently deputy editor and group editorial beauty director for the American Media’s Active Lifestyle Group, which includes Shape, Fit Pregnancy and Natural Health.

First act
In her first act as editor in chief, Ms. Latona has named Denise Brody as Shape’s executive editor. Ms. Brody had most recently been a deputy editor at Conde Nast’s Glamour, where she oversaw health, fitness, body image and emotional wellness features for four years until she left in March.

Ms. Russell’s departure in August was unexpected because Shape had performed superbly under her direction. It came one month after Ann Taylor resigned as publisher; American Media promoted associate publisher Sabine Feldmann to succeed Ms. Taylor in September.

Shape had 1018.7 ad pages this year through September, up 0.8% over the first nine months last year, according to the Publishers Information Bureau. The magazine’s most recent publisher’s statement to the Audit Bureau of Circulations claimed an average total paid circulation of 1,659,845 for the first half of this year.

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