Opts Not To Add Any More Newsstand Pockets

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NEW YORK ( -- American Media has scaled back its ambitions for Celebrity Living Weekly, the star-gazing lifestyle magazine introduced in April 2005. The decision could be a sign that there actually is a limit to the audience for fame.

Disappointing sales numbers
As the company conducted its annual review of its businesses, it decided disappointing sales for Celebrity Living Weekly meant it shouldn't increase the number of newsstand and checkout-aisle pockets it reserves for the title. While additional pockets present consumers with more chances to buy a magazine, the space is costly and not justified by the return past a certain point.

"American Media is fulfilling all existing pocket commitments and nothing has changed," a company spokesman said. He declined to comment further.

Gawker received tip
But a hint of the decision emerged this afternoon on Gawker, the media and gossip blog, which posted an email that it received. "I work at a celebrity weekly and we've been getting calls this morning from Comag, our distributor, asking if we'd like to buy Celebrity Living Weekly's pockets," the email said, according to Gawker. "Apparently, the staff members know nothing as of my sending this e-mail, but this has to be the death knell for this struggling wannabe tab."

An executive at Comag Marketing Group, which is jointly owned by Hearst Corp. and Conde Nast Publications, did not respond to a message left seeking comment.

Celebrity Living Weekly guarantees to advertisers a paid circulation of 225,000 copies. It is achieving that number, one person with knowledge of the title said.

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