Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Jeep urges people to jump-start their weekend in a Renegade; Kohl's promotes its range of gifts for dads that allow customers to earn Kohl's cash; Cocoa Puffs' animated characters put Saturday level fun in a school day; and identity theft protection company Lifelock demonstrates how ineffective monitoring can be with a failed trip to the dentist.
Finally, beverage brand AmPm gives caffeine fiend Toomgis a fix with its high voltage drinks.