Why Would Amy Poehler Pay $50,000 for a Pair of Jeans?
Because She Doesn't (Yet) Know They're on Sale at Old Navy Starting at $19. Watch the Newest Ads on TV
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Cabela's, the national outdoor-recreation retailer with a massive catalog/web operation, can't seem to wait for August to end; it's already promoting its Fall Great Outdoor Days sale. The NFL, meanwhile, is looking forward to September 4; the taglines "We can't wait" and "Back to football" close out a commercial full of fans eagerly discussing the new season. And the seemingly inexhaustible Amy Poehler -- who worked as a teacher, politician, soccer coach, spa receptionist, fast-food worker and law-firm executive in previous Old Navy spots -- is now a gallerist. Will she one day come to her senses and just get a job at Old Navy? Stay tuned.