As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Why Would Amy Poehler Pay $50,000 for a Pair of Jeans?
Because She Doesn't (Yet) Know They're on Sale at Old Navy Starting at $19. Watch the Newest Ads on TV
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Cabela's, the national outdoor-recreation retailer with a massive catalog/web operation, can't seem to wait for August to end; it's already promoting its Fall Great Outdoor Days sale. The NFL, meanwhile, is looking forward to September 4; the taglines "We can't wait" and "Back to football" close out a commercial full of fans eagerly discussing the new season. And the seemingly inexhaustible Amy Poehler -- who worked as a teacher, politician, soccer coach, spa receptionist, fast-food worker and law-firm executive in previous Old Navy spots -- is now a gallerist. Will she one day come to her senses and just get a job at Old Navy? Stay tuned.