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Is Amy Poehler's Campaign Doomed?

It's Your Fresh Batch of TV Commercials From Old Navy, Honda, State Farm and More

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Honda reveals that the Honda Fit is gluten-free, while Walmart enlists TV foodie Adam Richman for another one of his spots plugging the retailer's grocery offerings (specifically ground beef). And Old Navy pitchwoman Amy Poehler is running for office -- though it's not clear which office -- and it appears that she's just as distracted and noncommittal a wannabe politician as a soccer coach and so on.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Old Navy: Stump Speech Old Navy: Stump Speech
Network: FX
Show: Safe House
Primetime Airing: Jun. 24, 8:42 pm EST
Honda: Synth, Um, Seattle Honda: Synth, Um, Seattle
Network: HGTV
Show: House Hunters International
Airing Date: Jun. 24, 7:17 pm EST
State Farm: Names State Farm: Names
Network: A&E
Show: Storage Wars
Primetime Airing: Jun. 24, 9:45 pm EST
BasicTalk: News Anchor BasicTalk: News Anchor
Network: BBC America
Show: Star Trek: The Next Generation
Primetime Airing: Jun. 24, 10:50 pm EST
Walmart: Tips for Burger Bliss Walmart: Tips for Burger Bliss
Network: MLB Network
Show: On-Deck Circle
Airing Date: Jun. 24, 4:09 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Beats Audio: The Game Before The Game Beats Audio: The Game Before The Game
Online Views: 13,676,752
Social Actions: 52,564
SpotShare: 9.17%
Nike: The Last Game Nike: The Last Game
Online Views: 7,840,731
Social Actions: 70,824
SpotShare: 7.31%
Adidas: House Match Adidas: House Match
Online Views: 6,075,252
Social Actions: 75,033
SpotShare: 6.68%
McDonald's: GOL! McDonald's: GOL!
Online Views: 1,990,311
Social Actions: 21,528
SpotShare: 2.03%
Adidas: The Dream: All in or Nothing Adidas: The Dream: All in or Nothing
Online Views: 997,875
Social Actions: 25,614
SpotShare: 1.77%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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