Andy Roddick and John McEnroe Face Off for Chase Mobile
Plus, More Fresh TV Commercials From AutoTrader.com, BMW, Infiniti and True Value
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Andy Roddick and John McEnroe face off to promote the Chase Mobile App, BMW shows off the Harman/Kardon audio system in its 528i sedan, and True Value shares a sweet moment of father-son bonding that will make you want to get your backyard in shape for summer.