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Ann Moore Gets Digital Affirmation

Time Inc. Sites Win Most of MPA's Web Awards

By Published on .

NEW YORK (AdAge.com) -- It looks like Ann S. Moore's digital strategy for Time Inc. is paying off already: Sites run by the company's magazines won four out of five "Web Site of the Year" awards from the Magazine Publishers of America on Tuesday.
Time.com won in the business and news category.
Time.com won in the business and news category.

Time.com beat sites from BusinessWeek, Forbes and Technology Review in the business-and-news category. InStyle.com won for fashion, topping Conde Nast Publications' Brides.com and Style.com. The Entertainment Weekly site (EW.com) defeated People.com (that's Time Inc. again) and TVGuide.com in entertainment and celebrity. And Sports Illustrated's SI.com beat the Popular Science site and 1Up.com, the big gaming site from Ziff Davis Publishing, in the sports-and-enthusiast category.

Time Inc. was shut out only in the service-and-lifestyle category; New York magazine's site (NYMag.com) took the prize over AARP The Magazine Online and Wine Spectator Online.

First-ever Digital Awards
The honors were part of the first Digital Awards from the MPA, which presented them during its third annual "Magazines 24/7" digital conference in New York.

Although Conde Nast sites lost the fight for the fashion category, which is Conde's core competency in print, the company took the prize for "Best Mobile Strategy" with a win by the Epicurious.com program "Epi to Go." A Time Inc. entry, Sports Illustrated's mobile swimsuit package, took second, while the Wine Spectator Mobile Companion came in third.

In other categories, magazine blog of the year went to "Gearlog" at PCMag.com, part of Ziff Davis Publishing. The 24 Hours In series on Concierge.com, part of the CondeNet division of Conde Nast, was named best online video or video series. The Walks of a Lifetime podcast from National Geographic Traveler won for best podcast or podcast series. 1Up.com Clubs received top honors for best online community. And the MPA gave its prize for the best web-only tool to Best of What's New from PopSci.com; Popular Science is being sold by Time Inc. to Bonnier Group.
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