Apple Blasts Out Invite for Mystery March Event (C'mon, It's for Watch)

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Apple is entering the runway for its Watch launch. On Thursday, the company sent out a cryptic invitation for an event on Monday, March 9, in San Francisco. The Apple logo appears against a flowery design, with the tagline, "Spring forward."

It's one of a few signs the company will use the stage to offer details on its first wearable product. Apple has used the venue, the Yerba Buena Center for the Arts, for prior product launches, including iterations of the iPod and iPad. In January, during an earnings call, CEO Tim Cook said said the device would begin shipping in April. March 8 marks Daylight Savings Time, when clocks push forward an hour.

Earlier this week, Apple ran its first advertisement for the device, a 12-page spread in the March issue of Vogue. Apple has not set pricing for the luxury version of its three models, the Apple Watch Edition; some analysts have guessed it could peak as high as $20,000.