Is Condé Nast Overselling the Apple Watch? Jony Ive, Apple's Design Star, to Headline Condé Luxury Forum

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Jony Ive
Jony Ive

Jony Ive, Apple's celebrated senior VP of design and a creator of its new Watch, has picked up the opening speaker slot at the Condé Nast International Luxury Conference in Florence next month. The public appearance, a rarity for the Apple executive, is the latest example of Apple trying in insinuate itself in the fashion world.

That's been mixed going so far, but Condé Nast is game, at least according to a statement by Suzy Menkes, International Vogue editor and conference curator:

Apple is now a powerful part of the luxury industry. The iPhone, iPad, and the upcoming Apple Watch are in direct competition with handbags, timepieces and high end accessories. I want Jony Ive to tell the conference delegates where 21st century luxury is headed.

Apple ran its first ads for the product with Condé Nast, in Vogue, and doled out the device for editorial shoots in three of its books. Mr. Ive, once very reclusive, is increasingly becoming the public face of Apple: He recently starred in lengthy profiles in Vanity Fair and the New Yorker, both Condé Nast publications.

Joining Mr. Ive at the conference, which is sponsored by luxury jeweler Swarovski, is his friend and fellow haute designer Marc Newson, whom Apple hired in September.

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