Apple Really, Really Wants You to Figure Out What Your 'Verse' Is Already
Esa-Pekka Salonen, the Finnish Conductor and Composer, Knows What His Is. What's Taking You?
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time over the Memorial Day holiday weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, KFC adapts its family-centric #HowDoYouKFC campaign for a "Game Night bucket" promotion, while Christopher Columbus "discovers" the Subway Flatizza in an unusually long (1:45) faux infomercial that so far has run only once -- during "Family Guy" on Cartoon Network. And Apple continues to take a highbrow approach to selling its iPad Air as a creative tool in a new spot starring Esa-Pekka Salonen, the Finnish conductor and composer, that uses the "What will your verse be?" tagline introduced in January. (A second new "verse" spot stars a travel writer.)