Apple Music Turns the Spotlight on Chance the Rapper

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a little girl's wish to travel comes true with help from Mom in MasterCard's latest; a herd of sheep try to win back a woman who no longer needs to count them as she sleeps well in mattress brand Serta's campaign; appliances featuring the latest technology are promoted by Home Depot; and a woman gets a gym-intensive workout at home in Peloton's spot for its exercise bike.

Finally, Chance the Rapper gets ready for his closeup in Apple Music's ad promoting his new album "Coloring Book."

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Apple Music: Chance the Rapper: Coloring Book Apple Music: Chance the Rapper: Coloring Book
Network: TNT
Show: NBA Basketball
Airing Date: May. 19, 3:52 am ET
MasterCard: First Big Trip MasterCard: First Big Trip
Network: TBS
Show: 2 Broke Girls
Primetime Airing: May. 19, 8:54 pm ET
Serta: Anniversary Special Edition Savings: Linda Serta: Anniversary Special Edition Savings: Linda
Network: HGTV
Show: House Hunters
Primetime Airing: May. 19, 10:10 pm ET
The Home Depot: Memorial Day Savings: Grown Up The Home Depot: Memorial Day Savings: Grown Up
Network: History Channel
Show: Alone
Primetime Airing: May. 19, 9:26 pm ET
Peloton: This Is Peloton Peloton: This Is Peloton
Network: Logo
Show: Working Girl
Primetime Airing: May. 19, 8:14 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple iPhone: Thank You Speech Apple iPhone: Apple iPhone 6s TV Spot, 'Thank You Speech' Featuring Neil Patrick Harris
Online Views: 2,567,755
Social Actions: 6,577
SpotShare: 2.78%
Coca-Cola: Share a Coke And a Song: House Party Coca-Cola: Coca-Cola TV Spot, 'House Party' Song by Selena Gomez
Online Views: 7,736
Social Actions: 16,277
SpotShare: 0.87%
UnitedHealthcare: Pool Vault UnitedHealthcare: UnitedHealthcare TV Spot, 'Pool Vault'
Online Views: 501,709
Social Actions: 6,237
SpotShare: 0.81%
Bethesda Softworks: DOOM: Launch Trailer Bethesda Softworks: DOOM TV Spot, 'Launch Trailer'
Online Views: 326,652
Social Actions: 8,318
SpotShare: 0.75%
Coca-Cola: Share a Coke And a Song: Dance Coca-Cola: Coca-Cola TV Spot, 'Share a Coke And a Song: Dance' Song by Prince Royce
Online Views: 109,039
Social Actions: 11,078
SpotShare: 0.70%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.