Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, State Farm says it'll have your back no matter the condition of your car; Ritz Crackers and her family's support brighten a little girl's day; and a bride's choice of ride home drives home from a wedding in a Volvo.