Apple Puts Penguins on Parade in Latest iPhone Spot

Plus, Five of the Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, State Farm says it'll have your back no matter the condition of your car; Ritz Crackers and her family's support brighten a little girl's day; and a bride's choice of ride home drives home from a wedding in a Volvo.

The actor we know from Verizon's "can you hear me now?" commercials asks a new question after having switched to Sprint.

Finally, penguins are on parade in footage captured with an iPhone in Apple's latest spot.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Apple iPhone: Shot on iPhone by Nicolas D. Apple iPhone: Shot on iPhone by Nicolas D.
Network: TNT
Show: Rizzoli & Isles
Primetime Airing: Jun. 6, 9:07 pm ET
Sprint: Paul Switched Sprint: Paul Switched
Network: CBS
Show: Scorpion
Primetime Airing: Jun. 6, 10:32 pm ET
State Farm: Jacked Up State Farm: Jacked Up
Network: FXX
Show: The Simpsons
Primetime Airing: Jun. 6, 9:39 pm ET
Volvo: After the Wedding Volvo: After the Wedding
Network: CBS
Show: Scorpion
Primetime Airing: Jun. 6, 10:35 pm ET
Ritz Crackers: Glasses Ritz Crackers: Glasses
Network: Hallmark
Show: The Middle
Primetime Airing: Jun. 6, 9:44 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
State Farm: Wrong/Right State Farm: State Farm TV Spot, 'Wrong/Right'
Online Views: 2,340,063
Social Actions: 18,670
SpotShare: 3.87%
Sprint: Paul Switched Sprint: Sprint TV Spot, 'Paul Switched'
Online Views: 650,904
Social Actions: 8,439
SpotShare: 1.32%
Xbox: Consider the Facts Xbox: Xbox One TV Spot, 'Consider the Facts'
Online Views: 1,192,983
Social Actions: 238
SpotShare: 1.27%
Amazon: Lion Amazon: Amazon Prime TV Spot, 'Lion'
Online Views: 76,257
Social Actions: 8,869
SpotShare: 0.75%
Mazda: Driving Matters: Crafted Mazda: 2016 Mazda CX-9 TV Spot, 'Driving Matters: Crafted'
Online Views: 273,119
Social Actions: 2,926
SpotShare: 0.51%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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