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'Do Not Attempt. You Might Get Harmed or Fired.' (See TV's Latest Ads)

That's What Sprint Has to Say About Its Latest Commercial

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Netflix has just begun running what's technically an old ad, originally created for the Canadian market, on U.S. TV (Creativity made it an Editor's Pick back in June when it was first launched in Canada). And in its latest commercial, Sprint suggests that "When AT&T and Verizon find out about Sprint's Unlimited Plan, they're gonna be like" -- and then we see what appears to be surveillance footage of an office worker going ballistic, along with a small-type disclaimer that reads "Do not attempt. You might get harmed or fired."

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Foot Locker: It's Happening Foot Locker: It's Happening
Network: TNT
Show: NBA Basketball
Primetime Airing: Nov. 20, 10:19 pm ET
Netflix: The Entertainment of Today: Airport Netflix: The Entertainment of Today: Airport
Network: ABC
Show: How to Get Away With Murder
Primetime Airing: Nov. 20, 10:09 pm ET
AT&T: Pear Tree AT&T: Pear Tree
Network: ABC
Show: How to Get Away With Murder
Primetime Airing: Nov. 20, 10:17 pm ET
Sprint: Best Unlimited Plan Ever Sprint: Best Unlimited Plan Ever
Network: ABC
Show: Grey's Anatomy
Primetime Airing: Nov. 20, 8:28 pm ET
Subaru: How It Feels Subaru: How It Feels
Network: USA Network
Show: Law & Order: Special Victims Unit
Primetime Airing: Nov. 20, 8:40 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Electronic Arts (EA): The Breach Electronic Arts (EA): The Breach
Online Views: 4,536,188
Social Actions: 27,655
SpotShare: 2.45%
Foot Locker: Excited Foot Locker: Excited
Online Views: 1,799,435
Social Actions: 42,252
SpotShare: 1.73%
PlayStation: Friendly Competition PlayStation: Friendly Competition
Online Views: 2,162,257
Social Actions: 6,460
SpotShare: 1.01%
Kmart: Jingle Bellies Kmart: Jingle Bellies
Online Views: 838,403
Social Actions: 25,854
SpotShare: 0.96%
Foot Locker: It's Happening Foot Locker: It's Happening
Online Views: 1,621,155
Social Actions: 7,727
SpotShare: 0.82%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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