Plus, the Five Most Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Tina Fey goes back-to-school shopping for her daughters in an American Express ad that Creativity made an Editor's Pick, while Jon "Don Draper" Hamm sings the praises (via voice-over) of the "all-new C-class" in a Mercedes-Benz spot. And Audi goes "off-script" in a commercial that that aired, appropriately enough, during the 66th Primetime Emmy Awards telecast.