Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, novice babysitter Amy Schumer phones a friend who says Old Navy is the spot for kids' back to school needs; the "duel expert" takes center stage in a spot for Supercell game "Clash Royale"; Emma, an eBay lover, loves online shopping and the color green throughout her life; and a spot touting the uses of the iPad Pro has Apple's classically crisp aesthetic.
Finally, Axe gives men on first dates the valuable advice of knowing when to "shh."