Basketball's Big Names Assemble for 2K Games Spot

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Dave Franco and Alison Brie do battle in a promotion for Com2Us' Summoners War mobile game; George Hamilton continues his run as KFC's Extra Crispy Colonel in a karaoke themed spot for the new Chicken Little sandwich; and Burger King's King and Cheetos' Chester Cheetah aren't taking questions, but the rumors are true: Cheetos Chicken Fries will be on sale from tomorrow.

The Everyman All-Star League of NFL players are at it again in Campbell's Soup campaign, and this time the smack talk is over Will "The Bricklayer" Rooney and Justin Frimmel.

Finally, basketball's big names -- Kevin Durant, Paul George, Kyrie Irving, Draymond Green and Jimmy Butler -- spread the word that "it's time to assemble" and get ready for their roles in 2K Games' "NBA 2K17" video game.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
2K Games: NBA 2K17: Time to Assemble 2K Games: NBA 2K17: Time to Assemble
Network: ESPN
Show: NFL Football
Primetime Airing: Sep. 12, 10:27 pm ET
Com2Us: Summoners War: Team Up Com2Us: Summoners War: Team Up
Network: TBS
Show: American Dad
Primetime Airing: Sep. 12, 9:06 pm ET
KFC: Karaoke Romance KFC: Karaoke Romance
Network: FXX
Show: The Simpsons
Primetime Airing: Sep. 12, 8:45 pm ET
Burger King: Announcement Burger King: Announcement
Network: ESPN
Show: NFL Football
Primetime Airing: Sep. 12, 8:05 pm ET
Campbell's Soup: Everyman All-Star League: A Little Smack Talk Campbell's Soup: Everyman All-Star League: A Little Smack Talk
Network: NFL Network
Show: America's Game
Primetime Airing: Sep. 12, 9:32 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
State Farm: This House State Farm: State Farm TV Spot, 'Pep Talk' Featuring Clay Matthews, Aaron Rodgers
Online Views: 371,072
Social Actions: 79,302
SpotShare: 7.83%
KFC: Real Team KFC: KFC $20 Fill Ups TV Spot, 'Real Team' Featuring Rob Riggle
Online Views: 2,212,487
Social Actions: 8,239
SpotShare: 6.12%
Burger King: Announcement Burger King: Burger King Cheetos Chicken Fries TV Spot, 'Announcement'
Online Views: 558,606
Social Actions: 21,756
SpotShare: 3.26%
Budweiser: Freedom Budweiser: Budweiser America TV Spot, 'Freedom'
Online Views: 302
Social Actions: 33,982
SpotShare: 2.96%
Bud Light: Bud Light Kicks Off Football Season: Your Can's Year Bud Light: Bud Light TV Spot, 'Bud Light Kicks Off Football Season: Your Can's Year'
Online Views: 1,024,635
Social Actions: 4,667
SpotShare: 2.91%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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