Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Dave Franco and Alison Brie do battle in a promotion for Com2Us' Summoners War mobile game; George Hamilton continues his run as KFC's Extra Crispy Colonel in a karaoke themed spot for the new Chicken Little sandwich; and Burger King's King and Cheetos' Chester Cheetah aren't taking questions, but the rumors are true: Cheetos Chicken Fries will be on sale from tomorrow.
The Everyman All-Star League of NFL players are at it again in Campbell's Soup campaign, and this time the smack talk is over Will "The Bricklayer" Rooney and Justin Frimmel.
Finally, basketball's big names -- Kevin Durant, Paul George, Kyrie Irving, Draymond Green and Jimmy Butler -- spread the word that "it's time to assemble" and get ready for their roles in 2K Games' "NBA 2K17" video game.