Bauer Publishing Poaches Editor From 'Star' Magazine

Mark Coleman Moving to 'Life & Style'

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NEW YORK (AdAge.com) -- Bauer Publishing has poached Mark Coleman, an executive editor at American Media's Star magazine under Editorial Director Bonnie Fuller, to come work at its rival celebrity tabloid, Life & Style Weekly.
'Star' executive editor Mark Coleman is leaping to 'Life & Style Weekly.'
'Star' executive editor Mark Coleman is leaping to 'Life & Style Weekly.'


Mr. Coleman is actually a veteran of both magazines. He had been West Coast bureau chief at Life & Style until January 2005, when Star hired him away to run its Los Angeles bureau. He was named an executive editor in New York three months ago.

Battle between publishers
But his latest defection was another sign that the battle between the celebrity-tabloid publishers is heating up on all fronts, from photos of Tom Cruise's baby to editorial-staff changes to advertising dollars. In addition to American Media and Bauer, the category includes Wenner Media, publisher of Us Weekly, and Time Inc., which owns powerhouse People magazine. Bauer executives could not be reached for comment.

Mr. Coleman resigned today, an American Media spokeswoman said. Jon Auerbach remains an executive editor. Like Mr. Auerbach, Mr. Coleman reported to Joe Dolce, editor in chief, who reports to Ms. Fuller, editorial director for American Media. Ms. Fuller was famously poached away from Wenner and Us Weekly by American Media in June 2003, a year and a half after she remade Us Weekly into a newsstand powerhouse.
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