Former Conde Nast exec Richard Beckman and billionaire investor Ron Burkle have formed a branded entertainment company called Three Lions Entertainment, a spokeswoman for the new venture said today.
The company's first projects will be revivals of Fashion Rocks and Movies Rock, concerts produced by Mr. Beckman when he was was president of the Conde Nast Media Group.
Fashion Rocks' five annual concerts evolved into lavish events at Radio City Music Hall in New York, CBS broadcasts and elaborate after-parties. Sponsors got ad pages in the Fashion Rocks print supplement to 16 Conde Nast titles' September issues. Performers over the years included Beyonce, Justin Timberlake, Usher, Jennifer Lopez, David Bowie, the Pussycat Dolls, Arcade Fire, Tim McGraw, Duran Duran, Avril Lavigne, Jennifer Hudson, Ludacris, Carrie Underwood, Fergie and Aerosmith.
But Conde Nast put Fashion Rocks "on hiatus" just weeks after the September 2008 show, citing weakness in the ad market, and never saw fit to revive it. Movies Rock only had one outing, in 2007. Three Lions Entertainment plans to bring them both back in 2014, without Conde Nast's participation.
"2008 was the most successful Fashion Rocks ever," Mr. Beckman said in an interview. "The ratings were very much increased. But you know September '08 was the edge of the cliff in terms of where the media market was."
Conde Nast moved Mr. Beckman out of corporate sales in 2009, naming him president-CEO of its Fairchild division, but he left less than a year later to run a joint venture buying The Hollywood Reporter, Billboard and Adweek. He stepped down last June.
"Fashion Rocks had been my baby," Mr. Beckman said. "I think when I left no one else there had the appetite to do it. I had created the show and produced the show. I circled back, Conde Nast had no objection and I acquired the long term license rights to do the show."