'Didn't Hit Reply All': Brian's Morning Win, and All the Latest Ads on TV
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, International Delight parodies the film "Gravity" with squirrels and floating hazelnuts in a plug for its Toasted Hazelnut creamer, while Schick's Xtreme 3 razor helps a job applicant give himself an edge during an interview. And, in a spot for Belvita's Breakfast Bites, a Dad earns the "morning win" -- getting the kids up on time, not hitting "reply all" and more.