Last night Macy's and Kohl's both brought out new springtime sale messaging, while Aloe Blacc delivered his "The Man" pump-up jam to yet another athlete, courtesy of Beats Audio. And Gary Oldman did some anti-advertising for HTC One in an ad by Deutsch L.A., which just won the account back after some of Ogilvy's work fell flat.
The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more