'Blah Blah Blah': Watch Gary Oldman Anti-Sell You the New HTC One (M8)
Also: Soccer Star Cesc Fabregas Plugs Beats Audio, and Kohl's vs. Macy's Spring Sales
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Last night Macy's and Kohl's both brought out new springtime sale messaging, while Aloe Blacc delivered his "The Man" pump-up jam to yet another athlete, courtesy of Beats Audio. And Gary Oldman did some anti-advertising for HTC One in an ad by Deutsch L.A., which just won the account back after some of Ogilvy's work fell flat.