She replaces Lynn Heiler, who is leaving the company after a 17-year stint. The move, effective immediately, comes mere hours before the company's latest publisher's meeting, which begins with an offsite dinner tonight.
Ad page decline
Through June, Bon Appetit's ad pages declined 5.9% to 502.7. The fate of Ms. Heiler had been the subject of considerable rumor and speculation in the gossipy hallways of Conde Nast in recent months, especially after Glamour publisher Suzanne Grimes left the company in mid-April.
Ms. Picard had been a vice president in Conde Nast's corporate sales group. She had previously been an advertising director at Vanity Fair and New York magazine.