'BOOK OF DANIEL' UNDER FIRE FROM AMERICAN FAMILY ASSOCIATION

One NBC Affiliate Agrees Not to Run New TV Show

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NEW YORK (AdAge.com) -- American Family Association Chairman Donald E. Wildmon is claiming another victory, this one against NBC’s mid-season replacement “The Book of Daniel.”
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Mr. Wildmon’s group said that NBC affiliate WTWO in Terre Haute, Ind., has decided not to air the show. The group’s beef against the show is how it depicts Christianity. The AFA’s press release describes the show as having a main character who is a drug-addicted Episcopal priest with an alcoholic wife, a gay son, a daughter caught selling drugs, an adopted son having sex with a bishop’s daughter and a lesbian secretary.

The show premieres Jan. 6 with a two-hour episode.

“We are tired of NBC’s anti-Christian bigotry,” Mr. Wildmon said in a statement. The group has organized its members to call other NBC affiliates to pressure them to follow WTWO in not airing the new show.

No comment
An e-mail from the WTWO general manager confirmed the station would not air the show, but declined to comment further about the decision.

NBC's ratings for the 18-to-49 demographic are down 14% season to date vs. a year ago, according to Nielsen Media Research. So far this season the network has averaged a 3.2/9 rating/share for the age group.

A network insider said that typically advertisers may take a wait-and-see approach to a show that some might consider controversial. A good example would be ABC's "Desperate Housewives."

'Provoking examination'
And NBC issued a statement that said, "We're confident that once audiences view this quality drama themselves they'll appreciate this thought-provoking examination of one American family."

The two-hour "The Book of Daniel" premiere is Friday at 9 p.m. but its normal time period will be at 10 p.m., a spot previously held by "Inconceiveable."
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Abbey Klaassen contributed to this story.

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