The changing model for the media business is the theme of the festival, which is packed with 16 workshops and speakers including Ben Silverman, co-chairman, NBC Entertainment and NBC Universal TV Studio; Mike Murphy, VP-global sales, Facebook; and Anssi Vanjoki, exec VP-general manager, multimedia, Nokia.
A keynote address, "Regulating media in the digital age," will be given by Viviane Reding, European commissioner-information, society and media.
Panelists at the workshops include Sir John Hegarty, chairman-chief creative officer of BBH; Jack Klues, chairman Publicis Groupe Media; Dominic Proctor, CEO of MindShare Worldwide; Nick Brien, Global CEO, Universal McCann; and Mainardo de Nardis, CEO, Aegis Media Global, among others.
The conference isn't just for agencies and publishers either -- marketers are expected to make up more than 20% of the festival's attendees, expected to exceed 800. Marketers participating as speakers include Stephen Norman, senior VP-global marketing, Renault; Sital Banerjee, global media director, Phillips; Ian Chapman-Banks, VP-marketing, Asia Pacific, Motorola; Pio Schunker, VP-creative excellence and visual ID, Coca-Cola USA; and Laura Klauberg, VP-global media, Unilever.