Here Are the Brands Going 'Rogue' for the Next 'Star Wars' Film

Nissan, Duracell, Verizon, Gillette and General Mills Partner With Lucasfilm

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'Rogue One: A Star Wars Story' hits theaters this December.
'Rogue One: A Star Wars Story' hits theaters this December. Credit: Walt Disney Pictures

Duracell, General Mills, Gillette, Nissan and Verizon are going "Rogue."

These brands are partnering with Lucasfilm for campaigns tied to "Rogue One: A Star Wars Story," the first standalone film in the franchise, which hits theaters Dec. 16.

Details have not been revealed on the creative for the campaigns, but Lucasfilm said the "five internationally respected global brands are poised to complement the tempo and tone of the overall marketing campaign."

For Nissan, the partnership is a natural fit with its Nissan Rogue. "There are exciting synergies with the film and the Nissan Rogue, our top-selling vehicle in the U.S. and Canada," Jeremy Tucker, VP-marketing communications and media, Nissan North America, said via email.

Nissan will reveal more details regarding the integration in September.

General Mills, Verizon and Duracell were also partners for "Star Wars: The Force Awakens," while Gillette and Nissan are new promotional partners.

For "The Force Awakens," General Mills offered collectible cereal boxes; Verizon created a series of 360-degree videos for Google Cardboard; and Duracell showed its batteries powering Star Wars toys.

Duracell's commercial tied to "The Force Awakens" -- "Battle for Christmas Morning" -- was blamed for revealing spoilers about the film.

"The Force Awakens" has been credited with some of the best -- if not the best -- movie marketing. Through its extensive marketing push, Walt Disney Studios, parent of Lucasfilm, successfully created a new generation of "Star Wars" fans, while keeping loyalists happy. "The Force Awakens" became the highest-grossing film of all time in the U.S., unseating "Avatar."

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