BRILL AND PRIMEDIA END SHORT RELATIONSHIP

'Brill's Content' to Close, Inside.com Plans Layoffs

By Published on .

NEW YORK (AdAge.com) -- The twisty deal between Steve Brill's Brill Media Ventures and Primedia unraveled today as the two entities terminated the partnership they'd started in January.

The move will shutter Brill's Content, and while Primedia is purchasing Brill Media's Inside.com for an undisclosed sum, many of the Web site's more prominent writers are among the 38 staffers being laid off.

The expectation is that Primedia will keep Inside.com going but strictly as a promotional vehicle for the media trade properties Media Central.

Mr. Brill will stay on for the rest of the year to aid in Media Central's transition to a new owner.

"It's tough to swallow," he told AdAge.com today about the failure of the magazine he had dreamed of doing for years.

While repeatedly insisting he did not blame Primedia, he said that

Sidebar:
STEVE BRILL EXPLAINS HIS MEDIA FAILURE
'We Tried an Idea and It Didn't Work'

Previous Stories:
'BRILL'S CONTENT' TO GO QUARTERLY
Latest Strategy for Viability

BRILL ACQUIRES INSIDE.COM; LAYOFFS PLANNED
'Brill's Content' to Change Name to 'Inside Content'
BRILL IN DEAL TO BUY INSIDE.COM

there had been a "series of disagreements that made it clear to me and [Primedia CEO Tom Rogers] that it didn't make sense to continue the partnership, and we figured out an amicable way to do that."

Talks between the two entities over severing the agreement began this summer. In late September, Mr. Brill closed the e-commerce venture Contentville; in May he dropped the frequency of Brill's Content to quarterly.

In a statement, Primedia's Mr. Rogers said, "I regret, as Steve Brill does, that our relationship with Brill Media Ventures is not continuing."

In this article:
Most Popular