The move will shutter Brill's Content, and while Primedia is purchasing Brill Media's Inside.com for an undisclosed sum, many of the Web site's more prominent writers are among the 38 staffers being laid off.
The expectation is that Primedia will keep Inside.com going but strictly as a promotional vehicle for the media trade properties Media Central.
Mr. Brill will stay on for the rest of the year to aid in Media Central's transition to a new owner.
"It's tough to swallow," he told AdAge.com today about the failure of the magazine he had dreamed of doing for years.
While repeatedly insisting he did not blame Primedia, he said that
Talks between the two entities over severing the agreement began this summer. In late September, Mr. Brill closed the e-commerce venture Contentville; in May he dropped the frequency of Brill's Content to quarterly.
In a statement, Primedia's Mr. Rogers said, "I regret, as Steve Brill does, that our relationship with Brill Media Ventures is not continuing."