Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, U.S. Olympic team sponsor Folgers honors dedicated coaches who wake up early to train young athletes; Chevrolet's newest spot showcases the Malibu along with its other award-winning cars; Citi explains why it sponsors the U.S. Paralympic team; and Kohl's has Kohl's Cash for back-to-school shoppers.
Finally, one woman is a big fan of both actress Brooke Burke-Charvet and her shoes in the latest Skechers spot.