Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a pair of salt and pepper shakers try to have a conversation using Google Duo, but keep getting interrupted; chaos and violence rule in the world of "WWE 2K17" in a 2K Games spot set to the contrastingly cheerful soundtrack of Petula Clark's "Downtown"; and lowest prices of the season are promoted in the latest from Kohl's.
How many breaths do you think you take a day? It's approximately 25,920, according to Training Mask's new ad for its "performance breathing device."