Lose Yourself in Wild Romance, Bud Light Suggests (Watch Last Night's New TV Ads)
Plus, More Fresh Spots From ExOfficio, Pinnacle Vodka, Push Pop and Skyy Vodka
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Skyy Vodka serves up a bit of a strange, TED-like talk in which a mysterious guru offers some scientifically-based advice (spoiler: tip your bartender), while Pinnacle Vodka uses a headless woman to call attention to the fact that it's "the only vodka with over 40 playful flavors." And speaking of flavors, Bud Light continues to promote its latest malted-beverage concoctions in a spot that you may have a hard time not singing along with (especially if you know who Lionel Richie is).