As with so much else in the long saga of U.S. vs. Martha Stewart, this puts the company into uncharted territory, except when it comes to trendlines of key indicators. Ad pages for Martha Stewart Living, exec VP-Chief Financial Officer James Follo said, fell 52% in the second quarter. This represents a still-accelerating decline. Its online and print catalogues will be shuttered. A new show, "Everyday Food," will be aired-on ad-free PBS. (A spokeswoman said the company will sell sponsorships.) The net loss for the quarter was $19.3 million, on revenues that fell 33.1% to $44.0 million, and Mr. Follo said losses would continue for the rest of the year. The one upside of the sentencing, the company had made clear, was it would sound a finale, no matter how dour. Sadly for MSLO, the band's playing on, and on.