"This is, obviously, a lot of women getting a little wild and crazy after a few drinks," said one attendee of the Mediabistro event. Some suggested quitting ASME, a notion Weathers dismissed. But Seymour jestingly proposes a post-ASME handle: ASCME-American Society of Commercially Successful Magazine Editors, where unprofitable titles need not apply.
ASME President Susan Ungaro, whose day job is editing Gruner & Jahr Publishing USA's Family Circle, touted last year's formation of a general excellence award for two-million-plus circulation titles, and tweaked guidelines in key categories.
But those changes don't mollify some editors. "Brevity might be the soul of wit, but it doesn't win you an ASME award," sighs Gross. Weathers and others mull rethinking awards criteria, segmenting, perhaps, the Best Reporting award by story length. However, Ungaro warns against having ASME "slice and dice the categories." Nor would more awards thrill those feeling ASME's annual awards luncheon already seems marathon-esque. Speaking of brevity...