The two-hour "Biography of the Year" airs Dec. 14, with a week of lead-in programming dubbed "The Biography Top 10 Countdown." The shows include such categories as "Top 10 Hitched & Ditched." The network has spent the year reinvigorating the series, profiling the likes of Cher and Siegfried & Roy. That effort has included a $20 million print ad campaign shot by celeb photographer Annie Liebovitz.
"We're developing closer ties with Hollywood," said Abbe Raven, exec VP-general manager. "And we're being nimble. We learned that John Ritter passed away in the morning, and we'd refreshed his `Biography' and had it on the air by that evening."
Ratings in the prized 25-54 demo have risen 10% year-to-year for "Biography."