Of course, this being a reality show, lots of advertisers are sponsoring it. Verizon is behind the text messaging. Wendy's provided one of the show's contestants, the "wild card" No. 12 candidate, through promotions involving soda cups at franchises. Visa is providing credit cards, each with a $1,000 max, which the contestants will use to do whatever it takes to become presentable. Labatts Beer promoted the auditions. And Mazda will hand the winner a "dream car," whatever Mazda model they want. "The show is basically sold out," said Ed Erhardt, president of ESPN and ABC Sports, with the five sponsors gobbling up about 90% of the inventory. That should provide enough dough for six-figure salary for the winner, no?