While its live ratings suggested it was headed for an early grave, an uncommonly large uplift in the C7 currency helped secure a second season for Fox's blood-spattered horror spoof "Scream Queens."
According to Nielsen C7 data, the inaugural season of "Scream Queens" averaged a 1.8 in the adults 18 to 49 demo, up 64% versus the show's original live-plus-same-day delivery (1.1). Whereas its L+SD deliveries would seem to have earned "Scream Queens" a place on the Do Not Resuscitate list alongside freshman flops like "Minority Report" (0.7), "Wicked City" (0.7) and "The Player" (0.8), the jump in commercial deliveries establishes the anthology series as a mid-tier player.
"Scream Queens" established a significant lift in the currency from the very start of its run. Taken together, its first three weeks averaged a 1.4 in the so-called dollar demo, which jumped to a 2.1 rating upon application of the C7 data.
Naturally, other factors helped nudge "Scream Queens" toward a renewal, not the least of which being Fox's long-standing realtionship with series co-creator Ryan Murphy ("Glee"; FX's "American Horror Story" and "American Crime Story: The People v O.J. Simpson").
Season two of "Scream Queens" will be set in a hospital. Casting will be announced at a later date.
An extension of the standard C3 currency, C7 is a blend of average commercial ratings in a live broadcast and one week's worth of subsequent time-shifted deliveries. It's increasingly supplanting the three-day standard, although the lift from C3 to C7 remains incremental, at best.
Fox in the most recent upfront bazaar wrote about 65% of its deals with advertisers based on the C7 numbers.
Fox announced the renewal Friday afternoon at the Television Critics Association's annual winter confab in Pasadena. To the surprise of absolutely no one, the network also said it would bring back "Empire" back for a third season.
"Empire" is the top-rated scripted series on broadcast TV. In live-plus-same-day, the show is averaging a 4.8 rating in the 18-to-49 demo.