Under Armour Runs With Live Results in Partnership with SAP

Plus, Five of the Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, see how the Chevrolet Silverado's steel bed performs against an aluminum bed; T-Mobile wants to thank its customers with free perks; Starbucks has you covered for the summer with its iced espresso drinks; and Cabela's is celebrating dads in honor of Father's Day.

Finally, Under Armour founder and CEO Kevin Plank talks about partnering with SAP to use live data to meet consumer demands quickly.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Chevrolet: Silverado Strong: Steel Bed Outperforms Aluminum Bed Chevrolet: Silverado Strong: Steel Bed Outperforms Aluminum Bed
Network: Travel
Show: Expedition Unknown
Primetime Airing: Jun. 8, 9:46 pm ET
T-Mobile: Gratitude Adjustment T-Mobile: Gratitude Adjustment
Network: CW
Show: Arrow
Primetime Airing: Jun. 8, 8:20 pm ET
Starbucks: Craft Meets Cold Starbucks: Craft Meets Cold
Network: NBC
Show: The Tonight Show Starring Jimmy Fallon
Airing Date: Jun. 8, 12:27 am ET
Cabela's: For All the Firsts, Thanks, Dad Cabela's: For All the Firsts, Thanks, Dad
Network: CW
Show: 2 Broke Girls
Primetime Airing: Jun. 8, 10:12 pm ET
SAP: Under Armour Runs Live With SAP SAP: Under Armour Runs Live With SAP
Network: ABC
Show: 2016 NBA Finals
Primetime Airing: Jun. 8, 9:42 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
State Farm: Wrong/Right State Farm: State Farm TV Spot, 'Wrong/Right'
Online Views: 2,343,109
Social Actions: 19,626
SpotShare: 3.65%
Sprint: Paul Switched Sprint: Sprint TV Spot, 'Paul Switched'
Online Views: 1,321,731
Social Actions: 14,271
SpotShare: 2.30%
Red Lobster: Surprise Red Lobster: Red Lobster Lobster & Shrimp Summerfest TV Spot, 'Surprise'
Online Views: 2,620
Social Actions: 26,239
SpotShare: 1.95%
Xbox: Consider the Facts Xbox: Xbox One TV Spot, 'Consider the Facts'
Online Views: 1,292,489
Social Actions: 255
SpotShare: 1.23%
Amazon: Lion Amazon: Amazon Prime TV Spot, 'Lion'
Online Views: 80,855
Social Actions: 8,424
SpotShare: 0.70%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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