Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Rolex shows it's still one to watch with a campaign for an updated version of its classic Day-Date model; Advance Auto Parts takes a sound approach in its latest ad; Outback Steakhouse serves up work that sizzles; and JC Penney touts its spring sale.
Finally, Crocs steps up with a superhero-sized spot in which a couple of caped crusaders save the day.