NEW YORK (AdAge.com) -- Carol Smith is leaving Conde Nast six months after she joined the company to run Bon Appetit. Paul Jowdy, whom Ms. Smith succeeded at the helm of Bon App, is reclaiming his old post.
Ms. Smith's arrival in May was a big deal partly because she came from Hachette's Elle, which had temporarily overtaken Vogue in ad pages last year. Today she declined to detail the reasons for her exit. "The opportunity turned out not to be what either I expected or they expected," she said, declining to elaborate.
Ms. Smith was brought into Conde Nast by Tom Florio, but he left the company not long afterward -- one of a series of changes that came to Conde since Ms. Smith started , changes also included the elevation of Bob Sauerberg to president amid talk of a "new business model." Conde Nast quickly showed a willingness to move Ms. Smith from Bon Appetit, briefly considering putting her in charge of Self soon after she arrived, according to people familiar with the situation.
Mr. Wackermann did not immediately return a call seeking comment.
"Bill brings a record of leadership, marketing expertise and brand-building success to this expanded role," Conde Nast CEO Chuck Townsend said in a statement. "His sales and promotion acumen, joined with Paul's epicurean and category knowledge, is a strong combination and one we expect great results from."
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