Former Elle chief brand officer Carol Smith is returning to magazines almost seven months after her most recent post atop Bon Appetit ended early and abruptly last October.
Hearst Magazines today named Ms. Smith VP, publisher and chief revenue officer at Harper's Bazaar. She succeeds Valerie Salembier, who's been senior VP and publisher at Bazaar since February 2003, earning spots for the magazine on the 2007 and 2010 Advertising Age A-List in her time there.
Ms. Salembier is being named senior VP, publisher and chief revenue officer at Hearst's Town & Country magazine. There she succeeds Jim Taylor, an 11-year veteran of the title who is leaving publishing to move to Massachusetts with his family, Hearst said.
Conde Nast had poached Ms. Smith away from Elle, which is published by Hachette Filipacchi Media U.S., after she led Elle through a series of achievements, including briefly passing rival Vogue in ad pages. Under her direction, Elle made Advertising Age's A-List in 2006, 2007 and 2008.
But the fit between Ms. Smith and Conde proved poor. Ms. Smith was brought into Conde Nast by Tom Florio, but he left the company not long afterward. Other changes at Conde since Ms. Smith arrived included included the elevation of Bob Sauerberg to president amid talk of a "new business model." She and the company parted ways in October.
First-quarter ad pages at Harper's Bazaar declined 11.3% from the first quarter of 2010, according to the Publishers Information Bureau. Ad pages at Town & Country declined 1.3% in the same period. Magazines as a whole increased ad pages slightly in the first quarter, notching a 2.5% gain.