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CBS ANNOUNCES FOURTH 'SURVIVOR' LOCALE

Latest Installment Takes Place in South Pacific

By Published on .

LOS ANGELES (AdAge.com) -- Survivor: Marquesas will be the next Survivor series for CBS, said Leslie Moonves, the network's president-chief executive officer today during the TV critics tour in Pasadena, Calif.

The fourth installment in the reality-game show series will premiere Thursday, Feb. 28.

Marquesas is a place on the island of Nuku Hiva, a distant neighbor of Tahiti in the South Pacific.

Concerning CBS's strategy last year to withhold selling much of its advertising in the 2001 upfront buying market, Mr. Moonves said, "We are very pleased with the fourth quarter [2001]. The strategy appears to have worked. But for the [CBS] stations things have been tougher."

He also said that the network's National Football League ratings will be flat this year vs. that of a year ago, and that this performance is better than either ABC's Monday Night Football's ratings those of Fox's NFL coverage.

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