Online Exclusive: TV Upfront News

CBS AND FOX FINISH UPFRONT DEALS

CBS Takes in $2.5 Billion; Fox $1.6 Billion

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NEW YORK (AdAge.com) -- Officials at CBS and Fox announced their networks have finished initial upfront deals with advertisers this week.
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On Monday ABC said it had concluded its initial upfront negotiations.

CBS: $2.5 - $2.6 billion
CBS, which is currently holding affiliates meetings in Las Vegas, will take in an estimated $2.5 billion to $2.6 billion from advertisers, up from $2.2 billion last year, executives of the Viacom-owned network said.

General electric Co.'s NBC is still negotiating with advertisers, and its upfront deals are projected to drop from $2.9 billion to around $2.3 billion.

CBS obtained an average of 4% to 6% rate increases and sold around 85% of its inventory. Executives said they saw strength in the advertising from the telecommunications category, but weakness in pharmaceuticals.

Fox: $1.6 billion
News Corp's Fox Network also said it had completed the bulk of its deals, with a network executive who did not wish to be named saying the broadcaster would come in about the same as last year, at around $1.6 billion.

Jon Nesvig, president of sales for Fox Broadcasting Co., said, “We are progressing nicely and expect to be done tomorrow.”

Industry observers still aren't sure if there is additional money to be had for all, or whether Walt Disney Co.'s ABC, which earlier this week wrapped up its upfront negotiations, and CBS achieved their increases at the expense of NBC, which came in fourth in viewership this year.

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