CBS Nabs Google Ad-Sales Exec

Patrick Keane to Become CMO for CBS Interactive

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NEW YORK (AdAge.com) -- Google's former head of ad-sales strategy, Patrick Keane, has left the Mountain View, Calif., giant to head to CBS. His official title is exec VP-chief marketing officer of CBS Interactive.
Google exec Patrick Keane was named exec VP-chief marketing officer of CBS Interactive.
Google exec Patrick Keane was named exec VP-chief marketing officer of CBS Interactive.

Moonves grabbing talent
He's one of several major hires CBS CEO Leslie Moonves has made on the interactive side, the first being Quincy Smith, who heads CBS Interactive. Mr. Smith came on board from Allen & Co. and is considered steeped in Silicon Valley connections. He was also a close adviser to Google.

Mr. Keane's job will be figuring out where CBS content lives on other platforms and how CBS makes money off of it. He will report to Quincy Smith but will work closely with Jo Ann Ross, who heads ad sales as well.

The hire fits with a network-audience strategy that CBS is beginning to employ, where they take content wherever it lives, roll it up together and sell it to advertisers.

'Industry expert'
"Patrick brings rare business intelligence and a wealth of relationships that will help us monetize all future platform opportunities," Mr. Smith said in a statement. "He is widely considered an industry expert in online distribution and marketing, and his transition to an audience company like CBS is a testament to our commitment to partner with technology companies worldwide."

Mr. Keane was at Google for more than four years, where he was the right-hand man to Tim Armstrong, the search company's ad-sales chief. Mr. Keane was responsible for developing and managing strategies and relationships to grow Google's advertising customer base. Prior to that he was VP and senior anlayst at Jupiter Research.
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