|CBS says no to anti-Bush commercial.
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ANTI-BUSH AD CONTEST SUBMITS SUPER BOWL COMMERCIAL
Spot Produced By a Leo Burnett Creative Director on His Own Time
A CBS spokesman said the decision against broadcasting the spot had nothing to do with either the Super Bowl or the ad's specific issue but was because the network has had a long-term policy not to air issue ads anywhere on the network.
A MoveOn spokesperson said the group hopes to appeal the decision within CBS.
Produced as a personal project by Charlie Fisher, creative director of the Copenhagen, Denmark, office of Publicis Groupe ad agency Leo Burnett, the spot is critical of the Bush administration's fiscal policies.
MoveOn is airing a 60-second version the commercial, which was selected through a contest calling for anti-Bush ads, in advance of President Bush's State of the Union address Jan. 20. The group has purchased $300,000 worth of air time on Time Warner's CNN that starts Jan. 17 and runs through Jan. 21.