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Cites Network Policy Barring Issue Ads

By Published on .

WASHINGTON (AdAge.com) -- Viacom's CBS today rejected a request from liberal group MoveOn to air a 30-second anti-President Bush ad during the Super Bowl, saying the spot violated the
CBS says no to anti-Bush commercial.
Related Story & Video
Spot Produced By a Leo Burnett Creative Director on His Own Time

network's policy against running issue advocacy advertising.

Network policy
A CBS spokesman said the decision against broadcasting the spot had nothing to do with either the Super Bowl or the ad's specific issue but was because the network has had a long-term policy not to air issue ads anywhere on the network.

A MoveOn spokesperson said the group hopes to appeal the decision within CBS.

Produced as a personal project by Charlie Fisher, creative director of the Copenhagen, Denmark, office of Publicis Groupe ad agency Leo Burnett, the spot is critical of the Bush administration's fiscal policies.

Anti-Bush contest
MoveOn is airing a 60-second version the commercial, which was selected through a contest calling for anti-Bush ads, in advance of President Bush's State of the Union address Jan. 20. The group has purchased $300,000 worth of air time on Time Warner's CNN that starts Jan. 17 and runs through Jan. 21.

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